Automotive group launches bespoke customised service with new partnership

Press release 07/12/2022

Customers of South-East automotive giants, The JCB Group, now can add their own design features to their cars, vans and campers thanks to a unique partnership with renowned vehicle modification and conversion specialists Urban Automotive.

“If you’d uttered the word ‘modified’ 20 years or so ago, it would’ve conjured up an image of groups of youths in Vauxhall Novas, Citroën Saxos and Ford Fiestas comparing how low, or how loud, they had made their cars. However, gone are those days, with many customers placing much more value on creativity, design and individuality when it comes to their choice of drive,” explains JCB Group Managing Director Jonathan Bischoff.

“The JCB Group name has a storied heritage of offering reliable and value-for-money vehicles from the likes of Volkswagen, Mercedes, SEAT and Honda to name a few. But we also want to ensure that our clients have the opportunity to own a vehicle that authentically reflects their personality and tastes, created with a truly personal touch. Hence why we’ve chosen to collaborate with specialists in the business, Urban Automotive who are so passionate about what they do, with phenomenal attention to detail.”

Urban Automotive is turned to time and time again by the A-list to make their motors stand out from the crowd. Working with premium brands they modify both the body work, wheels, interior upholstery and the performance of the vehicle to make it unique.

“Motor modification is becoming bigger and better than ever before, with just a few adjustments and upgrades resulting in incredible performance and looks. But it can be a bit of a minefield for some, so to help our customers we will not only manage the vehicle modification relationship between the client and Urban Automotive, but we will also offer a selection of ready for immediate sale, brand new vehicles that have been personalised to JCB Group’s specifications by Urban Automotive,” added Jonathan Bischoff.

He added: “It's an exciting venture for us and for you and we hope our customers will be thrilled with the opportunity to find something unique and special for the road ahead!”

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Group Managing Director Jonathan Bischoff
Transporter with Urban styling in wood
Urban bespoke styling wheel
Transporter with Urban styling