A great experience from start to finish Michael went above and beyond sourcing us our Cupra Tavascan ,even from another branch of JCB's. The car we ended up was at an excellent price as well. Communications between everyone went very well. The car is a fantastic drive..would highly recommend them.
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Find Us Directions
JCB CUPRA Ashford
Voted Used Car Retailer Of The Year and Runner Up Best UK Retailer Of The Year for 2024 by CUPRA UK
The Courtyard,
Orbital Business Park, Ashford,
Kent, TN24 0FJ
- Main: 01233 502900
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- Monday: 08:00 - 17:30
- Tuesday: 08:00 - 17:30
- Wednesday: 08:00 - 17:30
- Thursday: 08:00 - 17:30
- Friday: 08:00 - 17:30
- Saturday: 08:30 - 17:30
- Sunday: Closed
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- Monday: 08:00 - 17:30
- Tuesday: 08:00 - 17:30
- Wednesday: 08:00 - 17:30
- Thursday: 08:00 - 17:30
- Friday: 08:00 - 17:30
- Saturday: Closed
- Sunday: Closed
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- Monday: 08:00 - 17:30
- Tuesday: 08:00 - 17:30
- Wednesday: 08:00 - 17:30
- Thursday: 08:00 - 17:30
- Friday: 08:00 - 17:30
- Saturday: Closed
- Sunday: Closed
- Main: 01233 502900
-
- Monday: 08:00 - 17:30
- Tuesday: 08:00 - 17:30
- Wednesday: 08:00 - 17:30
- Thursday: 08:00 - 17:30
- Friday: 08:00 - 17:30
- Saturday: 08:30 - 17:30
- Sunday: Closed
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- Monday: 08:00 - 17:30
- Tuesday: 08:00 - 17:30
- Wednesday: 08:00 - 17:30
- Thursday: 08:00 - 17:30
- Friday: 08:00 - 17:30
- Saturday: Closed
- Sunday: Closed
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- Monday: 08:00 - 17:30
- Tuesday: 08:00 - 17:30
- Wednesday: 08:00 - 17:30
- Thursday: 08:00 - 17:30
- Friday: 08:00 - 17:30
- Saturday: Closed
- Sunday: Closed
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New CUPRA Cars Leon
Discover the full range of CUPRA models.
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CUPRA Approved Search Stock
Find your perfect CUPRA within our nearly new and used stock.
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CUPRA Aftersales Aftersales
Let our specialist team look after your CUPRA and return it to you looking as good as new.
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How to find us
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- Duration
JCB CUPRA Ashford is located at The Courtyard, Orbital Park, Ashford, Kent TN24 0FJ. Orbital Park is just 6 minutes from Ashford International train station, and near to the M20 (junction 10 or 10A). Ashford International has very good rail links to and from London, as well as Kent and Sussex.
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Thank you to Laura Lowdell. We recently purchased a Cupra Born through her and the whole experience was positive from start to finish. We visited the dealership a couple of times and on every occasion, we were warmly and politely greeted by the team, which really stood out compared to some other dealerships we visited. We never felt pressured and genuinely appreciated the friendly and professional approach throughout. Laura was knowledgeable, approachable and kept us well informed at every stage, making the process smooth and enjoyable. We are absolutely delighted with the car and would highly recommend both Laura and the dealership to anyone considering a purchase. Gemma & Kelly
Gemma Collins
12th May 2026
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Excellent service from JCB Cupra Ashford today - my car was in for a full service and had a variety of jobs needed to be done. I was there majority of the day due to nature of the work required but never felt uncomfortable or impatient - the service team were attentive, polite, and most important of all laser focused on getting the job in hand done with fantastic customer service. I was regularly checked up on with offers of refreshments and the general atmosphere at this dealership was fantastic: happy staff dealing with the day to day workings and keeping customer as their centre focus, highly impressed. I was served by Charlie for majority of the day and he is an asset to the business, super informative and easy to talk to / get along with. Also Rhiannon (I think) updated me and offered me refreshments from the service desk team, really comforting service and put at ease. Would be great to get both Charlie & Rhiannon’s email to send them my thanks, what could have been a long tedious day did not feel like that whatsoever. Thankyou JCB Cupra Ashford.
Matthew West
29th Apr 2026
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Just bought my first Cupra from Sadè, and what a great experience it was. She was extremely professional but also very friendly and helpful. At the time of first looking at the car my licence was in for renewal, and so couldn't drive it myself, but she offered to take me for a drive to explain the workings of the car, the infotainment, and show off the smooth ride and drive. It was an excellent "passenger" test drive, and I felt like I really understood the car without actually driving it. I don't normally enjoy being a passenger but Sadè's driving was impeccable and I felt very at ease throughout. Up until the moment I drove away in my new car Sadè was exceptional. 5🌟!
Ty Astridge
27th Mar 2026
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I have had 2 different Cupras in the last few years and got my current Cupra Leon in January this year and unfortunately had some unforeseen issues with it which turned out to be minor but still stressful. However I can not in anyway fault how this dealership have handed these issues. The service team here are absolutely amazing and have gone above and beyond to help me get things sorted. I was recently dealing with Holly who was always very helpful whenever I called and when I came into the dealership always did what she could to help me and it was very kind and helpful and a lovely girl. I couldn’t recommend this dealership enough and just know if you ever need to go to the service department they’re so incredibly helpful and lovely and I appreciate their hard work and help so much. Absolutely fantastic customer service from Holly especially.
Tessa Daniels
18th Dec 2025
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I was so impressed by the dealership, every interaction was great. Laura was my initial point of contact and she was friendly, engaging and supportive. Responses where quick to every question. When unexpectedly my new car arrived and I need to collect it quite quickly. The team stepped up. I was travelling from quite a distance to collect the vehicle, Jess and Darryl where fantastic. I managed to collect my vehicle when I needed to, and it was great! I would highly recommend the dealership, and they gave me an amazing deal!
Zubeyr Mukaddam
12th Nov 2025
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I highly recommend calling Sade Kennedy at JCB Cupra, Ashford. Great sales service. Professional, straightforward and everything clearly explained and all available options made clear. I had applied online to to look at at a relatively new used Formentor, and after a test drive, was ready to buy it. Jade took me through the options and instead I ended up driving away in a brand new one at the start of September... while still within my budget. During the sales process, Jade answered any questions I had promptly and everything was taken care of with a minimum of fuss. Couldn't have asked for any more. Loving the new Formentor and if you're in the market for something a little different, I strongly recommend giving Sade a call. 👍 Mick, Canterbury.
Mick Watkins
25th Sep 2025
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From the moment we first looked into JCB Cupra Ashford, never felt hassled & every enquiry was met with a professional & friendly response. Went back a week later & had a relaxed test drive, again absolutely no pressure & a hassle free experience. Loved the vibe of Cupra & we ordered the car that day in June. We have now just taken delivery of it in September. Thank you to Jess C, a real credit to this dealership & a pleasure to deal with. Best person we have ever bought a car with as she made us so welcome & helped us at every step of the purchase.Would certainly recommend Cupra to anyone looking for a relaxed friendly approach to buying a car.
Andy Hosken
22nd Sep 2025
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I was trying to do a deal on a car here, but after some communication they offered me £2200 less than their PX tool indicated. That was after Id sent them videos of my immaculate unmarked car. No reason whatsoever to knock the price down. On the plus side, staff were attentive and friendly in my email communications with them. Just sort out your PX valuation tool to reflect actual offered prices please, save wasting everyones time!
A T
11th Aug 2025
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The charge port flap on my car became jammed, which meant I could no longer charge the car. The service department were fully booked for the next 3 weeks, but Alice and the team managed to squeeze my car in and get it fixed. The car needed a completely new charge flap, which had to be painted to the existing colour of the car. Great job and much appreciated.
David Kind
10th Jun 2025
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I just purchased a Cupra Born from JCB Cupra Ashford, the service was excellent everything from the very first telephone enquiry through to the collection. Laura from the sales team was very helpful arranging a test drive and sorting out a quick collection date once the sale was agreed upon. The vehicle was prepared to a good standard and was ready at the agreed collection time, so I would certainly purchase from them again even though they are not my local dealer.
Paul Ryan
10th May 2025
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I have purchased three cars from JCB Cupra and the service levels and attention to the customer are rare in the Motor trade- Darrel, The Sales Manager and Michael have been incredibly professional and attentive. When you walk through the door and are greeted by Ebony warmly- You know the trust is there. Worth a visit. No disappointment.
Keith Payne
10th May 2025
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JCB did an outstanding Job, and I can highly recommend the company. After experincing a blown tyre on the motorway while needing tobcatch the ferry, JCB and especially Mr. Hollands went above and beyond to source a new fitting tyre within hours and Install IT as quickly as possible. Thanks to their exceptional Service we made it to our ferry in the same day. A big thank you for the excellent service.
Markus Lorke
11th Mar 2025
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Had my girls new cars a little while now, The wife's was an arona fr, and my daughters was a alteca fr, obviously both brand new, Big thank you again to the team fantastic deals on both cars , big shout out to Matt for again pulling it out of the bag for me, I have purchased about 6 car's from this dealer of which Matt has sold a good few to me , top guy he's honest Thank you J C B 😀
Ellis Dowling
28th Jan 2025
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I recently had my first service at this dealership where I bought my Cupra a year ago, and I couldn't be happier with the experience. The service desk was managed by the very helpful and friendly Connie, who sorted a courtesy car for the day, she made the process smooth and easy. She took the time to explain everything clearly and answered all my questions with patience. It's refreshing to receive such excellent customer service. I highly recommend this dealership for their professionalism and friendly atmosphere! Thank you!
Colette Weston
26th Jan 2025
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Great Experience with JCB Cupra Ashford - Highly Recommend! I recently purchased a Seat Arona from JCB Cupra Ashford, and I couldn’t be happier with the experience. From start to finish, the team was incredibly friendly, helpful, and efficient. They made the whole process smooth and stress-free, answering all my questions and ensuring I had all the information I needed. The staff were knowledgeable and genuinely cared about finding the right car for me, and the service I received was top-notch. I felt valued as a customer, and I never felt rushed or pressured. The whole team went above and beyond to ensure I had a great experience, and I’m absolutely loving my new car! Highly recommend JCB Cupra Ashford if you're in the market for a new car. Fantastic service all around!
Gill Hollands
21st Jan 2025
About JCB CUPRA Ashford
JCB CUPRA Ashford is your local CUPRA dealership in the South East. CUPRA, originally under the SEAT franchise, is now a stand-alone brand and part of the Volkswagen Automotive Group.
JCB CUPRA Ashford stock a variety of brand new CUPRA car models. All are stylish and packed full of the latest automotive technology.
We offer a range of flexible financial options to suit all budgets, from PCP (Personal Contract Purchase), to HP (High Purchase) and PCH (Personal Contract Hire).
JCB CUPRA Ashford stocks a large range of approved used CUPRAs under the brand scheme. If you’d like to try before you buy, our friendly team can arrange for you to have a test drive. There are also lots of finance options for your used CUPRA too.
Hey! Great News. We've just been voted Used Car Retailer Of The Year and Runner Up Best UK Retailer Of The Year by CUPRA UK! Our outstanding performance during 2024 was award-winning. Let us show you our award-winning service too. Please get in touch or visit our showroom.
Meet the Team
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David Willoughby Franchise Director
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Steve McGannon Head of Business
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Darrel Smith Sales Manager
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