The JCB Group Unveils a Fresh New Look for a New Era

3 Posted: 3rd Nov 2025
The JCB Group Unveils a Fresh New Look for a New Era

After more than 25 years of innovation in automotive retail, The JCB Group is proud to reveal a bold new logo and refreshed brand identity — representing the next step in our journey as a trusted, forward-thinking dealership group.

Our new logo is sleek, modern, and minimalist, reflecting the evolving landscape of the automotive world. You’ll notice that it shares the same clean, contemporary typeface featured on our recently relaunched JCB Group website, creating a consistent look and feel across all our platforms.

  • Innovative in Automotive – Established 1998

    We’ve also introduced a refreshed strapline — 'Innovative in Automotive – Established 1998' — a statement that celebrates both our strong heritage and our passion for progress. It reminds us (and our customers) that while we’re always looking ahead, we’re built on decades of trust, experience, and exceptional service.

    A Design That Reflects Our Brands and Our Values

    Our new look aligns beautifully with the modern branding of the automotive manufacturers we proudly represent, including Volkswagen, CUPRA, SEAT, Kia, Renault, Dacia, Alpine, Škoda & Mazda. It’s a natural fit for the calibre of vehicles and experiences we deliver from our showrooms across Kent, Sussex, and beyond.

    “Our new logo represents who we are today — innovative, professional, and ready for the future,” says Jonathan Bischoff, Managing Director at The JCB Group. “It reflects the quality of the brands we represent and our commitment to delivering excellence for every customer, every time.”

    Driving Into the Future

    As we move forward with this exciting new look, one thing remains unchanged: our dedication to exceptional customer service, innovation, and supporting our local communities.

    We’re thrilled to share this next chapter with you — and we can’t wait for you to see our new logo across our dealerships, communications, and social channels.

     

    The JCB Group – Innovative in Automotive. Established 1998.

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