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SEAT 127 and Ibiza

50 years of evolution with SEAT

The models that paved the way for Ibiza

When the SEAT 127 hit the road in 1972, it marked a turning point in the world of mobility with its light, utilitarian design and unique three-point seat belt. It became SEAT's best-selling car until the arrival of the iconic SEAT Ibiza, which has now taken top spot with over 6 million cars sold and counting.

Ursula Andress, the legendary ‘Bond Girl’ who accompanied 007 in Dr. No (1962), bought the first SEAT 133 when it went on sale in 1974. The actress, who at the time was living in Ibiza, was the ambassador of this model and drove it around the island on many occasions.

View SEAT's video clip of the history of the Ibiza.

Ursula Andress and the SEAT 133 on Ibiza