When our marketing team had one of their regular meetings with the Managing Director and owner of the JCB Group, Jonathan Bischoff, we said:
"Do we have any really honest test drive reports, by ordinary people, who are not experts or celebrities, but who just want to drive a really great car or van?"
Not really! So, we sent Laura, one of our Group Marketing Assistants, to get out there and test drive the latest models in our ranges and report back what she honestly thought of the cars and vans she tried.
"Laura's Lunchbreak" blog was born! Off you pop Laura .........
