Who are The JCB Group?

Why Buy From Us?

20 years – Loads of experience
We’ve had plenty of time to forge the best partnerships and negotiate exclusive deals. We do this so we can pass the savings on to you.
Recommended for you
Our brilliant, experienced team set out to find the right vehicle for you, not the right vehicle for our pockets. You’ll find our friendly staff are eager to guide you through the buying process, and we ensure that each of our cars are carefully vetted and passed as fit for purpose before leaving our showroom.
Price Match
Not only do we offer the best in customer service, we’re also confident our prices can’t be beaten, but if you find the same deal from another UK Mainland dealer for less, we’ll match or beat it!*
Free UK Mainland Delivery
We work hard to ensure buying a new or used vehicle is a hassle-free experience, so we're happy to throw in free delivery to save you time away from home or work. Now all you have to do is decide which car or van is for you.
100,000 Cars and Vans sold
We've sold over 100,000 vehicles and the number is rising. We would like to thank all of customers who keep on returning.
A window in to our world
We pride ourselves on transparency and keeping our customers informed every step of the way. You can now see what our technicians see when your car is booked in for servicing, thanks to a new video service and our Sales team also use the technology to keep you informed on the delivery of your new vehicle. You can view the CitNow videos at your desk, or on the move.

Welcome to JCB & Euro SEAT

New and Used SEAT Cars in Kent & Sussex

JCB SEAT and Euro SEAT are your franchised SEAT dealerships in Ashford and Crawley, supplying vehicles, parts and accessories to motorists across Kent and Sussex. Visit us for a new or approved used vehicle to benefit from our expert care and a wide range of aftersales services.

Find your next SEAT car on our website: simply search for a brand new SEAT or used SEAT using our handy form, or take a look at our car pages to find out more. You’ll also be able to see all of the latest special offers on our products and services. To make the most of our price plans and dedicated support, you can either visit us in person or enquire online.

New SEAT Cars

From the sporty SEAT Mii supermini to the adventurous and reliable SEAT Alhambra, we keep the full range in stock at our showroom for you to view and compare. Our team will arrange a conveniently timed test drive for any model, and will be standing by to give you their expert advice on which model could suit your lifestyle. All customers at our dealership benefit from our exclusive JCB Price Match Promise: if you come to us with a like-for-like quote from any UK mainland SEAT dealer, we’ll match or beat it. You can also make the most of our free delivery to mainland addresses. View our range of new SEAT models online, or give us a call.

Approved Used SEAT Cars

You can also visit us for an approved used SEAT, checked and tested to manufacturer standards to ensure excellent performance and quality. Every used car that we offer has the seal of approval from one of our qualified technicians, and comes with warranties and cover from both the manufacturer and us. Have a quick search on our website to view our current list of approved used SEAT models, or call us at our Ashford or Crawley dealerships to find out more.

SEAT Servicing & Parts

For as long as you own a SEAT, we’ll support you and your vehicle to keep you motoring. The tailored service plans that we offer are the most competitive on price locally. Our fully equipped workshops are kitted out with the latest tools and technology to keep your SEAT in tip top condition. When you need genuine SEAT parts and accessories, make our SEAT dealerships your first stop – we use only authentic components for repairs, and we keep plenty of items in stock.

SEAT Young Driver Programme

Do you have a young person in the family, aged between 11 & 17 years old? Then maybe they'd like to try the SEAT Young Driver Programme and get to drive a brand new SEAT before they are even 17! This novel road safety initiative has been described by Quentin Wilson, motoring journalist, as "a road safety revolution in the making" after his son, Max, attended a series of lessons. Research from Sweden shows that accidents were reduced by 40% following young driver training. Great fun for youngsters and great peace of mind for you!

SEAT - Technology to Enjoy

We are Spanish and German. We are passionate perfectionists. We are emotional technologists. Everything we know is everything you feel. We give design purpose. We bring technology to life. Technology to enjoy. We are SEAT.