Rebranding Unifies JCB Group's Operations

We are proud to announce a major rebranding initiative, with several of our Sussex-based branches transitioning from the "Euro" name to the locally recognised "JCB" brand.

• As one of the South East’s most established automotive dealership groups we are proud to announce a major rebranding initiative, with several of our Sussex-based branches transitioning from the "Euro" name to the locally recognised "JCB" brand.

  The move is part of a wider strategy to unify our company’s operations under a single, stronger identity that better reflects the group’s growth, values, and future direction. While the ownership, staff, and high standard of customer service remain unchanged, customers will now see the JCB name across key sites throughout the region.

  Branches affected by the rebrand include locations previously trading under the Euro banner in towns across Sussex. From this month forward, they will operate as JCB CUPRA, SEAT and Škoda Crawley, JCB Škoda Worthing, JCB Van Centre Crawley, JCB Van Centre Worthing and JCB Van Centre Eastbourne – aligning with our dealership group’s wider portfolio and bringing added clarity and cohesion to our presence in the South East.

  "We’re incredibly proud of the reputation our Euro branches have built over the years,” said Jonathan Bischoff, Owner and Managing Director of the JCB Group. “This rebrand is not about changing what our customers know and love – it’s about bringing all of our dealerships together under one trusted, recognisable brand. JCB is a name synonymous with quality and integrity, and we believe this change will strengthen our presence and simplify the experience for our customers across Sussex and the wider region.”

  At the JCB Group, we represent several major automotive manufacturers, and we've been steadily expanding our footprint across the South-East, with a focus on delivering exceptional customer care and industry-leading service.

  Customers can expect a seamless transition, with all existing services, warranties, and contact points remaining fully intact.

  For more information or to find your nearest JCB Group branch, visit www.thejcbgroup.co.uk/locations