Group Marketing Assistant - JCB Volkswagen Maidstone, Kent

The JCB Group is a family-run business going through an exceptional period of growth and this is set to continue. We have 22 locations across Kent, Sussex and Essex and around 550 employees covering numerous internationally recognised brands eg Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, SEAT, SKODA, CUPRA, Kia, Renault, Dacia, Alpine, Mazda and TPS.

We are looking for a Group Marketing Assistant to join our team based at JCB Volkswagen Maidstone.

Job Purpose: 
To create engaging and effective Marketing communications via online and offline media.

To support the Management team and Marketing colleagues to plan, organise and carry out brand-led and group-led campaigns and initiatives to maximise customer engagement and sales potential.

To work to position the JCB Group as a premium, reliable and good value brand with family values and professional, approachable staff.

Skills, Knowledge & Qualifications:

·       Confidence in website administration or ability to learn.

·       Good communication and relationship building skills.

·       Excellent verbal and written language skills.

·       Ability to organise and prioritise an ever-changing workload.

·       Ability to meet deadlines.

·       Ability to work using own initiative

·       Confidence with Excel and Word and other packages.

·       An interest in the automotive industry.

·       GCSE in English language desirable.

·       Attention to detail in written documents.

Key Duties & Tasks:

To manage the updating of website content including key campaigns, sales and service-related content, quarterly offers and contact details across all brands and locations.  

To write engaging ‘blog’ style content for various areas of the website.  

To liaise with Group Managers to create in-house campaigns for sales and aftersales.

To send SMS text messages to the customer database, keeping the uploaded data current and clearly labelled.

To draft content for newsletters, eDMs and other promotional campaigns, working with the Graphic Designer to produce engaging material.

To keep up-to-date with the latest brand-led campaigns and requirements, updating and removing them when required and using the brand-compliant artwork.

To update franchise websites and liaise with agencies responsible for their upkeep.

To pre-audit franchise sections prior to brand audits to remain compliant.

To draft scripts for company videos and liaise with videographer and graphic designer to produce relevant and engaging footage for website and YouTube content.

To keep updated with the Motability Scheme UK website.

To keep up-to-date with current Financial Conduct Authority legislation on financial promotions.

To keep track of new vehicle and model launches and their timely exposure on the website.

To record voice messages for the automated attendant telephone answering system and update when locations and services change – liaising with the telecoms company.

To co-operate with Marketing team colleagues to achieve a range of initiatives, such as events, product placements and meetings.

Hours of work: Monday - Friday 08:30 - 17:30

You will be part of a varied and progressive dealer group with opportunities for progression and development.

We offer a competitive holiday allowance, pension scheme, as well as the option to purchase new and used cars for yourself and your family at really competitive prices.

If you feel this role is for you and would like the opportunity to work for a fantastic company who has its people and customers' very best interests at heart then apply online today.

**Please note only applicants successfully shortlisted for interview will be contacted**