Volkswagen's Success At Festival Of Media Global Awards.
01/06/2021
ID.3’s 'Pollution Eating Paint' campaign enjoyed international success picking up gold and silver honours at the Festival of Media Global Awards.
The campaign, which launched in October 2020 across streets in major UK cities, won gold for 'Best Launch' and silver for 'Creative Use of Media' at the annual ceremony, representing an outstanding success for Volkswagen.
The campaign also won a silver award at the Internationalist Media Innovation Awards the previous week.
The Pollution Eating Paint murals were visible in London, Bristol, Cardiff, Glasgow, Manchester and Birmingham, and were estimated to be seen over seven million times across the cities. They were also seen a further 16 million times across social media. Overall the campaign drove over one million visits to the national brand website.
The eye-catching designs were painted with Airlite, which is a 100% natural material designed to eliminate bacteria and reduce pollutants, including nitrogen oxide (NOx).
The murals carried a strong message that the ID.3 has been created net carbon neutral.
Company Information
© 2021 The JCB Group
Reg Office: Bailey Drive, Gillingham Business Park, Gillingham, Kent, ME8 0PZ
Reg. Company Number: 3597175
VAT Reg. No. GB 703 0471 81
Financial Disclosure
The JCB Group are authorised and regulated by the Financial Conduct Authority for consumer credit activities FRN: 684394 and are an appointed representative of Autoprotect (MBI) Ltd for Insurance distribution FRN: 312143.
The JCB group are a credit intermediary meaning are a Credit Broker not a Lender and can introduce you to a carefully selected number of lenders. We typically receive a fixed commission calculated by reference to the vehicle model or amount you borrow, for introducing you to a lender but this does not affect the interest charged on the agreement, all of which are set by the lender.
We Subscribe to the Motor Industry Code of Practice. The Motor Ombudsman Ltd act as an arbitrator in any unresolved consumer disputes. The Motor Ombudsman Ltd are a Chartered Trading Standards Institute Approved (CTSI) Alternative Dispute Resolution Provider.www.themotorombudsman.org.
The JCB group are a credit intermediary meaning are a Credit Broker not a Lender and can introduce you to a carefully selected number of lenders. We typically receive a fixed commission calculated by reference to the vehicle model or amount you borrow, for introducing you to a lender but this does not affect the interest charged on the agreement, all of which are set by the lender.
We Subscribe to the Motor Industry Code of Practice. The Motor Ombudsman Ltd act as an arbitrator in any unresolved consumer disputes. The Motor Ombudsman Ltd are a Chartered Trading Standards Institute Approved (CTSI) Alternative Dispute Resolution Provider.www.themotorombudsman.org.