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Suzuki Opens its doors in Ebbsfleet


  • Suzuki appoints JCB Group to run its first ever franchise in North Kent
  • New JCB Suzuki Ebbsfleet showroom in Gravesend has five models on display, including the latest generation Vitara compact SUV and Swift supermini
  • In addition to the attractive finance packages, the dealership is celebrating its Launch Weekend (10th-11th August) by giving customers £250 of free fuel with every vehicle purchase

Would-be car buyers in North Kent now have the chance to check out the Suzuki new car range thanks to a new partnership with a South East-based motor group. Renowned as makers of smaller 4x4s and cars that are engaging to drive, the Japanese marque’s latest showroom is set to be a big draw. It gives customers of JCB Ebbsfleet twice as much to love as it will join the existing franchise based at the site on Oakwood Industrial Estate, Gravesend.

The all-singing, all-dancing dealership in Ebbsfleet showcases five popular Suzuki models, including the Swift supermini and Vitara compact SUV, alongside customer hospitality, aftersales and servicing facilities. Furthermore, visitors can be assured of superb service, as the family-run JCB Group have more than 20 years’ experience in the trade.

Customers can equally explore and test-drive any Suzuki, with a highly experienced sales team on hand to assist seven days a week, whether they are looking for a new, used or Motability vehicle. To celebrate the launch of Suzuki at JCB Ebbsfleet, customers can enjoy attractive packages across the line-up, as well as a number of other tempting savings and a special Launch Weekend (10th-11th August) offer of £250 of free fuel with every vehicle purchase.*

The opening of JCB Suzuki Ebbsfleet on the 1st August is the latest move by the motor group which has been expanding its business organically, and through acquisitions throughout Kent and Sussex, in a bid to meet a gap in the local market and customer demand. It also marks the culmination of an exhaustive search by Suzuki for the right partner to represent its brand in North Kent for the first time in its history.

Jonathan Bischoff, Managing Director of the JCB Group, said: “Now in our 20th year of operation, we are very excited to be extending our portfolio even further by adding a Suzuki sales and aftersales location. It’s a great brand with brilliant products, which offer affordability, exceptional value and low emissions. The vehicle manufacturer’s ethos is very much aligned with ours, where the customer is always at the centre of everything we do.

“We have a real commitment and confidence in the vibrant, busy and ever-changing area of Ebbsfleet, so to add Suzuki to this dual-brand showroom – a brand not represented in the area previously – made sense for our business and customers.”

The Suzuki showroom’s offering is further bolstered by a wide range of Approved Used cars, with the forecourt dedicated to an extensive choice of vehicles as part of JCB Group’s 1,500-strong stock of second hand cars and vans.

Dale Wyatt, Director of Automobile at Suzuki GB PLC, added: “We are delighted to welcome one of Kent’s largest and most respected motor retailers to our network and they are a valued addition to our portfolio. The group will play an important role in our strategy to continue to grow our presence across the South of England, and opening a showroom in Ebbsfleet for the first time will help Suzuki to increase its market share in this region of the UK. We look forward to starting our new journey with the JCB Group and to enjoying a mutually successful partnership.”

The JCB Group employs some 500 people, several of whom are now working for the Suzuki dealership. However, the launch has also created wider employment opportunities, with the motor group encouraging applications from candidates to fill customer-facing, technical, and supporting roles.

An attractive range of affordable PCP (Personal Contract Purchase) offers are now available until the 30th of September at JCB Suzuki Ebbsfleet. The recently-launched Special Edition 1.2-litre Dualjet-powered Swift Attitude requires a deposit of £181 and an initial payment of just £181.31. This is followed by 47 monthly instalments of £181.27 at Zero per cent APR, and an optional final payment of £5,217 to own the car at the end of the agreement. Similarly, the 1.2-litre Swift Dualjet SHVS SZ5 ALLGRIP model can be bought with a deposit of £220 and an initial payment of just £220.26 plus 47 repayments at Zero per cent APR of £220.42. The optional final payment at the end of the four-year term is £6,199.

The entire 2019 Model Year Vitara range is equally available with repayments at Zero per cent APR. As an example, to own the 1.0-litre Boosterjet SZ-T variant, it needs a down payment of only £2,025 and 36 monthly instalments of £239. The final optional sum to own the vehicle outright at the end of the agreement is £8,370. Finally, the 1.0-litre Boosterjet S-Cross SZ4 crossover, which benefits from a customer saving of £2,250, requires a deposit of £2,755.84, 48 monthly payments of £189, plus an optional final sum of £6,307 when the finance agreement finishes.

JCB Suzuki Ebbsfleet is located at Oakwood Industrial Estate, Thamesway, Northfleet, Gravesend DA11 9DT. For further information on the Suzuki product range, or to book a test drive, call 01474 348385 or visit

*£250 free fuel payable via FuelGenie Card on retail qualifying new and used vehicles purchased during the Launch Weekend. Excludes Carwow. Scrappage and Personal Contract Hire. Must be ordered and registered by the 30th September 2019. Terms and Conditions apply.