25th May 2021
Today saw the exciting reveal of the all-new CUPRA Born from the neighbourhood which inspired its name in Barcelona.
This fashionable, quaint and vibrant quarter of the city of Barcelona has inspired the design of this stylish CUPRA car.
Smooth and streamlined, with great power and responsiveness, the CUPRA Born combines eco-friendly electric power with performance.
As Wayne Griffiths, CUPRA President, described it, the CUPRA Born encourages you to "stand out and stand for something".
The Born is 100% battery electric and uses recycled materials, achieving a CO2 neutral production process. At last, considering performance, choosing electric becomes an emotional decision, not just a practical one. This contemporary brand has built the Born on the Volkswagen Group's MEB platform (modular platform for electric cars). The Born is available with 110 kWh motor or 150 kWh, with a boost version which adds an extra 20kWh. 3 battery sizes will be available.
Get this! The CUPRA Born can reach 100km/ph in 6.6 seconds. It can use a 125kW charger to re-charge to 100km in 7 minutes. The full range is as much as 540km (335 miles of range on the WLTP system).
The CUPRA Born has a sleek and stylish look, with LED signature headlights and a rear spoiler. The battery is positioned very low in the car and there is almost 50:50 weight distribution.
The exterior and interior take their design cue from the light and shade of the ancient, narrow streets of El Born district in Barcelona. Rich and sumptuous materials and comfortable bucket seats are actually upcycled plastic bottles and tee-shirts! The CUPRA copper tone adds highlights to the design, which has been inspired by raw nature, stone, minerals and the earth. It's a highly emotional car.
Using sustainable materials has become extremely important to the contemporary car buyer. The CUPRA Born marries the eco-friendly, sustainable ethos, so crucial to many of us, with the power to perform and create an exhilarating ride.
The CUPRA Born is due to be in showrooms by the end of the year. See the premiere for yourself by watching the video below.
To be kept informed of its progress into our showroom, please complete the handraiser enquiry form below: