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JCB Brands

The new CUPRA brand has launched its first new product, the CUPRA Ateca.

The CUPRA Ateca is the new icon of hedonistic success for those engaged in the pursuit of pleasure! It’s the first product from SEAT's new CUPRA brand and its top selling points – uniqueness, sophistication and performance – perfectly embody SEAT's core values:

  • Uniqueness: The CUPRA Ateca offers customers a unique proposition; SUV practicality and high performance, all at an affordable price
  • Sophistication: The design is sporty, yet elegant, with features such as glossy black styling, diamond-cut alloy wheels and the new CUPRA logo and lettering
  • Performance: The CUPRA Ateca comes with a 2.0 TSI 300PS engine equipped with 4Drive and a newly-developed gearbox. This model is the highest-performance SUV available in the UK outside of premium manufacturers

Breakthrough design

The new CUPRA Ateca has a host of external design features, giving it standout appeal and real road presence.
Standard equipment includes:

  • New CUPRA front bumper styling
  • Full LED lights
  • New CUPRA logo and lettering
  • Exclusive 19-inch diamond-cut alloy wheels with black brake calipers
  • Glossy black external detailing including window surrounds, front grille and roof rails
  • Lower profile than Ateca (it sits 10mm closer to the ground)
  • Welcome light with CUPRA logo
  • Rear bumper with glossy black diffuser
  • Two twin exhausts

Inner beauty

The CUPRA Ateca is designed to be as unique and sophisticated on the inside as it is on the outside. It comes with the following equipment as standard:

  • Leather sports steering wheel with copper stitching and CUPRA logo
  • Black Alcantara seats with copper stitching and embossed with the CUPRA logo
  • Black Alcantara door panels
  • Aluminium pedals
  • Glossy black interior details

Powerful yet economical

The CUPRA Ateca comes with the powerful 2.0 TSI 300PS 4Drive engine that produces 400NM of torque and a refined, yet sporty sound. To complement this engine, the car also comes with a newly-developed seven-speed direct-shift gearbox (DSG), which offers fast and smooth handling through precise gear changes.

It is priced competitively at £35,900 on-the-road (OTR) and offers the perfect solution for anyone looking for a powerful, sporty drive with the practicality of an SUV. This is the car that doesn’t make you compromise!

Sounds interesting?

The CUPRA Ateca is open for ordering.

What Car? Awards 2019

CUPRA Ateca has won 'Sports SUV of the Year'!

CUPRA Ateca Sports SUV of the Year