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New CUPRA branch opening

The JCB Group expands to become the largest CUPRA and SEAT dealer in Kent

Summer 2024


New Medway Showroom

We are delighted to announce the opening of our third JCB CUPRA/SEAT branch on the 1st August 2024. This time, our new branch, is in Rainham, Kent, covering the Medway and Maidstone areas. Due to this addition, this now makes us the largest CUPRA/SEAT dealer in Kent.

The JCB Team are delighted to bring the CUPRA/SEAT brand to Medway, explaining that it is an honour to be able to represent brands that are redefining the automotive industry with their cutting-edge technology. Akin to this, we see this new CUPRA/SEAT dealership as a perfect fit, both culturally and geographically, and an opportunity to further enhance these brands' positions as a driving force within the car industry.

CUPRA was born out of SEAT, starting as a premium, sporty trim level and now becoming a brand in its own right. Both CUPRA and SEAT hail from Spain, where design and engineering still takes place. Both brands are now members of the Volkswagen Group, benefitting from the advanced technology this brand brings.

As a group we already have successful CUPRA and SEAT showrooms in Crawley, West Sussex and Ashford, Kent, and with the success of these sites, and the popularity of these Spanish brands in general, it only made sense for us to represent them in the Medway and Maidstone areas of Kent. All the latest models of both brands will be on display in our new showroom located at 30 London Road, Rainham (Gillingham), Kent, ME8 6YX.

Family Ethos

This new addition to our family adds to our existing 15 Volkswagen group branches covering Kent and Sussex, representing Volkswagen passenger cars in Medway, Gillingham and Ashford. As well as Volkswagen commercial vehicles in Sittingbourne, Ashford, Crawley, Eastbourne, Worthing and Škoda in Worthing and Crawley, plus our two parts distribution businesses in Kent and Essex.

Jonathan Bischoff Managing Director of the JCB Group says, "It is fabulous to have CUPRA and SEAT representation in Medway. We are very proud to have JCB CUPRA/SEAT in this area of Kent. We truly love working with these special brands and are delighted to be building further our relationship with the Volkswagen group with this new SEAT and CUPRA branch."

"We will always look to grow our business further as we want our customers and the local areas that we are part of, to experience the JCB Group difference - with us you are buying from a family! With this family ethos in mind, we understand as a group that one of your most important purchases is buying a car, and JCB plan to be there every step of the way."

Everything Under One Roof For SEAT & CUPRA Customers

The CUPRA/SEAT showroom at Medway will include new car sales; approved used car sales and a full aftersales support including servicing, MOTs, maintenance and parts/accessories. It will be a one-stop-shop for all your CUPRA and SEAT needs.

From the sporty hybrid CUPRA Leon to the all-electric CUPRA Born; the roomy Tarraco to the stylish SEAT Ateca, we will keep the full range in stock at our showrooms for you to view and you can peruse online at www.thejcbgroup.co.uk.

We're excited to welcome you to the new SEAT & CUPRA showroom from Thursday 1st August, 2024.


CUPRA Formentor x ABT
SEAT Ibiza and crowd of people
New CUPRA Leon 2024