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A Fresh New Look For The Dacia Brand

Delivering simplicity, durability and accessibility - new logo, colours, and a completely updated line-up


A more distinctive and modern look has been given to the Dacia corporate identity. A new logo featuring a more angular, space-age design is coupled with the vehicle front elevations of more streamlined, linear grille and headlamps.

The Dacia logo emblem features a conjoined D and C. This symbolises the strong connection and trust between Dacia and its customers (hence the name 'Dacia Link'). The logo type has 5 letters in a minimalist design, reflecting the spirit of the brand: durable and essential.

A new colour palette includes Dusty Grey. This shade of khaki is inspired by nature and sets the tone for a new colour palette adopted throughout the line-up.

The range trim levels have been re-named to make Dacia's vehicle line-up even clearer; Essential is the entry point to the Dacia range with Expression forming the core. Journey is the most highly equipped and Extreme is the perfect fit for getaways.

View the full range at our dealer showrooms in Rainham (Medway) and Canterbury (Kent).

New Dacia car branding
New Dacia car branding
New Dacia car branding