'Tarraco' is the name for SEAT's new large SUV

Tarraco will be the name of SEAT’s new large SUV – as voted by more than 146,000 fans of SEAT in 136 countries.

The name ‘Tarraco’ reflects SEAT’s values and perfectly matches the personality of the new model. You may be more familiar with the city’s modern day name - Tarragona and, as the oldest Roman settlement on the Iberian Peninsula, it was one of the major metropolises of Hispania during the Roman Empire. This Mediterranean city has a legacy of culture, youthfulness, history and architecture: values that SEAT identifies with and conveys through its vehicles.

Tarraco is the first SEAT model name to be chosen by popular vote, and the 14th Spanish place name used to designate a brand model – a trend SEAT has followed since the Ronda in 1982.

We will keep you updated with details of this exciting new model over the coming months.

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